Crush Republic along with Sandymontana has produced four videos to coincide with the BBM Apps Hackathon Event in New York City. Each video documents a developer’s story as well as their their experience at the Hackathon.

Hosted by lead creative accelerator, Crush Republic, BlackBerry launched a new collaborative event to bring together 30 of the top app developers from the US and Canada. Called the BBM™ Apps Hackathon Event, developers took over the ACE Hotel and had 48 hours to turn an idea into a working beta. Learn more.

To The Finish Line

Crush Republic has partnered with a second Columbia Sportswear brand to enhance the connection they have with their consumer base. Crush Republic and Montrail have been working to identify and define Montrail’s consumer segments and gain insight into the deepest level of physical and emotional aspects that go into their consumers purchasing decisions.

Inside Venture, Outsider Artwear™

In a joint venture with Visionaries & Voices, a Cincinnati non-profit, Crush Republic has launched Outsider Artwear™, a fashion-forward apparel brand that showcases the unique artwork of developmentally disabled artists. Rooted in a passion to discover how design can make life more enjoyable, Outsider Artwear™ aims to collaborate, produce and promote creative growth and inclusion of everyone it touches.

Outsidershop.com

Can Apparel be Social?

Crush Republic was happy to be in Austin, TX last week at South by Southwest (SXSW) to help launch Wearcast™. The conference is a 2 week social/cultural love fest, filled with the latest creations in music, film and interactive. For the past 6 months, Crush Republic has been helping ready this startup for public release. The brand ID introduces the 3rd quote mark, bringing a 2D quote into a 3D product. Experienced through iPhone and Android phones, users create apparel in a realtime, using their thoughts (text) to create social expression (apparel design). Download the apps at www.wearcast.com

CoCreation Goes High School

We learn from those we teach. Over the past 12 months, Crush Republic hosted a series of internships that enabled High School students to develop a product from the stages of conceptual ideation, design, and refinement. The purpose of Stinky Kids Body Odor™ (SKBO™) was to provide active teens with an on-the-go freshening agent. Taking a CoCreative approach, the interns launched an online community on our Buttercup™ platform to gain insightful feedback from their peers. In the end, the students gained creative experience building a meaningful brand and we realized what it takes to be mentors. Along the way, we created a product experience that makes us feel fresh!

Sharpening Up With Deveroes

Deveroes, a fast growing urban fashion chain, reached out to Crush Republic for an interior remodel that would raise the status quo of the brand. Using our anthropology work at Unheardof and Anonymous Skateshop, the new retail experience took form as this large-volume retailer adopted a boutique-style ambiance, personifying upscale exclusivity with an urban flare. Provided with design guidelines for elements that spanned from store layout, organization and placement to graphic displays, Deveroes is implementing into new build-outs and retrofitting over 15+ stores.

Cincinnati Art Museum Gets Personal
Crush Republic announces new CoCreation platform and Web initiative for the Cincinnati Art Museum, one of the oldest art museums in the United States. Founded in 1881, its collection of 60,000 works make it one of the most comprehensive collections in the Midwest. We set out together to uncover how to build the connections between modern culture and traditional art. To enable the museum to tighten its ties with their community, we are providing the avenues for people to discover relevancy & meaning in their collection.

Lights Out! Nike Basketball Goes Low Tech.
Crush Republic recently dropped into LA for a custom CoCreation™ workshop designed to unite and inspire the Nike Basketball team. In an apocalyptic experience to save mankind, the team used the power of the game, teamwork and creativity. Follow the light!

Bright Future for Agriculture.
What’s more beneficial than getting feedback from those you aim to please? Future Farmers of America (FFA) took a few steps forward by allowing Crush Republic to install a digital platform built to gather members’ ideas and opinions. This CoCreative community, “You Talk We Listen”, will help determine FFA’s future mission and objectives.

30 students in 30 days. How can CoCreation™ make an impact in the lives of these budding athletes? Crush Republic takes an epic journey with the leading sports brand in the world.

New Identity Launched at 2010 Games in Shaoxing, China

Imagine thousands of choir members from all across the globe, dressing in traditional attire and parading through the streets of downtown Cincinnati USA. That is exactly how the seventh World Choir Games will get under way on July 4, 2012, when the largest international choral competition in the world comes to North America for the first time. Crush Republic’s work on the new brand identity and online presence were revealed this past month at the 2010 Games in Shaoxing. Learn more

GET YOUR SEARCH ON.

Batteries charged. Wireless keyboard and mouse pristine. Browser upgraded… Next week, Crush Republic will be excited to help release our latest work on (insert super secret brand name here), a collaborative search engine that hopes to change the game.

Going analog…

CINCINNATI, OH - For the past few years we have been working with High Schoolers on how they can play meaningful roles in a brand they “crush” (love/hate). Whether it’s a start-from-scratch brand (Fanattik) to working on household name brands, these GenY-ers mean business. Call it the “moguldom of teen spirit,” they know what they want and how to get there. At Crush Republic, we are providing the tools and the process to give it meaning.

Goodzuma, a socially activated online community launched by Crush Republic, is happy to announce winners for all 3 challenges posted for Rainforest Alliance, We Can End This (Hunger in America) and United Way NYC.

Please check out the winners. New brands will be announced in the coming weeks.

Innovate how you innovate. Over the past year, Crush Republic has been busy at work developing a new approach to collaboration, idea generation and brand engagement. From how consumers participate in brands, to how internal groups brainstorm, everyone (consumers/brand/employees) are seeking new methodologies, processes and even digital tools to allow this to happen. Our team is opening up parts of this relationship, and developing technology to enhance the experience. Currently, this includes the launch of online communities to foster collaboration and participation.

The latest launch included Goodzuma and an online idea community for one of the world’s largest creative communication’s agencies.